Triple Bottom Line Green - Our Daily Green

Monday, November 15, 2010

Triple Bottom Line Green

Triple Bottom LineAn important principle driving sustainability is a Triple Bottom Line. The theory is a business model that considers three P's, including not just Profit but also People and the Planet.

Our Daily Green is a strong advocate of the 3/50 project as well as other local shopping initiatives. This week, PBS will be airing the program, Fixing the Future, starting on November 18th.

Showcased in this program is BALLE, the Business Alliance for Local Living Economies. BALLE seeks to coordinate and educate consumers, businesses, investors and entrepreneurs about the Triple Bottom Line principles of business. 

Over the next few weeks, Our Daily Green will offer more in-depth information about the building blocks of a local living economy, including:

It is important to recognize that BALLE does not encourage (re: guilt) consumers into feeling obligated to support a local business, but rather helps local businesses offer value to the consumers as well as viability to an investor; a symbiotic relationship involving all parties.

To learn more, check your local listings for Fixing the Future and bookmark Our Daily Green for follow up posts.

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Watch the full episode. See more NOW on PBS.

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